Minimalist Systems






  • Ideas tend to be reinforced in an individual’s own echo chamber
  • Institutions in motion tend to stay in motion
    (unless an outside force is applied)
  • Innovation happens when ideas cross borders
  • Humans are social beings


Creativity and innovation rarely happen in a vacuum. Many great inventions have been inspired by other industries, cultures and historical events. Yet far too often, people look for new ideas in the same places they always have, not knowing that their echo chamber only bounces back existing viewpoints and ways of looking at the world. A more productive, and less common, starting point is to ask simple questions that broaden your landscape for ideas, such as “who else might be working on this?” or “has this been done better by someone else before?”

Idea crossroads!